The Devil Wears Prada 2 Google AI Activation

Produced at Hook
My Role: Designer

To celebrate The Devil Wears Prada 2, Google Search created an interactive experience that inspired the users to explore fashion looks before seeing the film. The activation guided users from a Google Search query to AI-powered fashion visualization, blending Search with an immersive in-person experience.

I was responsible for developing style frame explorations that visualized the transition from the Google Search bar to the search results in a way that felt seamless and cinematic, while subtly referencing the film rather than recreating it literally. My goal here was to create transitions that subtly evoked its visual identity through iconic shapes, composition, and camera movement.

I explored two visual directions:

• Marble Staircase – Inspired by the iconic movie poster, using the white marble staircase as a transitional visual motif leading users into the search experience.

• Red Stiletto – Beginning with an extreme close-up of the film's signature red heel, then pulling back through camera movement to reveal the full shoe as a symbolic introduction to the experience.

To develop compositions that were difficult to find through traditional image searches, I incorporated Google Flow during the concepting phase to quickly generate visual references and explore camera angles.

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